ABOUT US
Defined by design. Driven by vision.
Frank NannarIello
Founder & LEAD CREATIVE
I picked up a camera at 14 with no plan, just a love for creating. By college I was cutting recruiting edits for the Clemson football program, trying to convince top players that Clemson was the place to be. That's when I realized this wasn't just a hobby.
In 2025 I made the decision to niche down and go all in on the built world — real estate, architecture, development. That became Lucid Horizon.
We are based in New York. This is what we do.
TRUSTED BY
OUR PROCESS
Visuals built around
your vision.
01
Pre-Production
We start by understanding you — your style, your market, your ideal buyer. From there we research the property, map the shoot, and handle any creative direction or scripting needed before we ever show up on site.
02
Production
On shoot day, we take care of everything. We direct the talent, coordinate whoever is involved, and manage the entire day so nobody has to think. You show up, we handle the rest.
03
Post-Production
This is where the puzzle comes together — color grading, sound design, music, and editing that makes every frame count. We don't stop until it looks exactly how it should.